Etai Cinader

Founder & Managing Partner

Etai Cinader has spent over two and a half decades shaping New York's restaurant and hospitality scene. Known for his creativity and operational expertise, Cinader has held leadership roles at esteemed establishments, making a lasting impact on the industry.

In 2009, as Senior Vice President of Operations for Upsilon Ventures, Cinader showcased his prowess in guest relations and event coordination. He played a pivotal role in developing unique attractions like the Winter Village at Bryant Park, featuring Celsius—a two-story, one-of-a-kind, 7,000-square-foot restaurant and event space. His efforts cemented Celsius as NYC's top winter destination for almost a decade and contributed to Upsilon's growth.

Cinader’s entrepreneurial spirit led to the launch of Pounds & Ounces in Chelsea in 2012. This neighborhood gem was celebrated for its whimsical interpretations of American comfort food, a testament to Cinader’s innovative culinary vision. In 2015, he further expanded his repertoire with Kings of Kobe, a pop-up turned permanent establishment specializing in gourmet American Wagyu hot dogs and burgers.

After debuting its first brick-and-mortar location in Hell’s Kitchen in 2017, Kings of Kobe quickly gained acclaim for its inventive menu and premium offerings. The brand's success led to a move in 2020 to a larger flagship location on West 42nd Street, backed by new investors.

Since its inception, Kings of Kobe has elevated its offerings, shifting focus to the indulgent world of Wagyu steaks. Known for their unmatched marbling and buttery tenderness, these steaks have become a centerpiece of the menu, redefining what it means to experience Wagyu. This bold move has solidified Kings of Kobe’s reputation as a go-to destination for steak aficionados and culinary thrill-seekers alike.

Cinader’s career also includes tenure with top-tier restaurant groups like B.R. Guest, Sushi Samba, and Tao Group. Armed with a B.B.A. in Finance and Business Management from Baruch College, Cinader continues to redefine dining experiences, blending creativity with strategic acumen.